Hey Friends - I have found a smart and fun media business to run...
SitourUSA is the worldwide leader in advertising at ski resorts -www.SitourUSA.com
For 50 years we are still inventing multimedia methods to connect brands with the best audience in their favorite environment ... on and thinking about the mountains!
SitourUSA is an Outdoor Media company. We manage print, electronic billboards, promotions, and mobile at 120 resorts in the United States and over 1,000 around the world. Skiers are an ideal audience that understand the importance of “life balance” … they work hard so they can play on the mountains. Allow us to bring your message to the audience we love … joyful families … affluent singles… active travelers… consistent buyers.
Check out these Winter and 4-Season capabilities...
As you may know, I am advising a few tech startups - to stay young and sharp - it's working! One has a really great
way to engage customers by asking questions about your own website … the value
is “pay-only-for-performance” because you only pay when they make correct answers!
Jebbit is offering a special rate this month to get
feedback on a new system to reach college students. Please consider it to encourage smarter sales technology and get a deal at the same time!
$500 gets hundreds of students at thousands of
universities to look through your site.
Jebbit is a TechStars funded "ad tech" company
out of Boston College with a platform for marketers to ask questions and
compensate prospects in a nifty pay-per-performance system... you only pay when
users learn and give correct answers.
Try a quick demo at http://bit.ly/JebbitBoseDemo - Hit
"Jebbit" and mouse over the top of the page… answer a few questions…
learn about Bose…share with friends... make some cash (about $20 hour!) ...
Using your existing content to inform, qualify, and
inspire customers ... Jebbit's top navigation bar is loaded with engagement
functions. Jebbit is a triple play - 1) Qualified customer acquisition 2)
Research insights 3) Retention and community engagement
You can deploy a white-label version or embedded widget
for any audience ...but their initial market is college students. Bose, Coke,
Zipcar and others are engaging online at 3,000 campuses. There is also a Mobile
App.
Let me know if you want to get on a phone call … or just sign
up for a quick demo at http://www.jebbit.com/ads/
Seth Godin once again reminds us that by acknowledging our wonderfully natural human imperfections, we can learn to be more honest and open ... and therefore more progressive and effective. He writes in Competence vs. possibility: As we get more experienced, we get better, more competent, more able to do our thing. And it's easy to fall in love with that competence, to appreciate it and protect it. The pitfall? We close ourselves off from possibility. Possibility, innovation, art--these are endeavors that not only bring the whiff of failure, they also require us to do something we're not proven to be good at. After all, if we were so good at it that the outcome was assured, there'd be no sense of possibility. We often stop surprising ourselves (and the market) not because we're no good anymore, but because we are good. So good that we avoid opportunities that bring possibility. I attempt to apply this to more than professional problem-solving and team managing ... but also to parenting, photography, and even new powder skiing techniques (with all that great snow last winter). Thanks again Seth.
It's (only) a couple of million dollars to have your own billboard in Times Square for a year... that's relatively inexpensive compared to a $3 million fleeting 30 second Super Bowl spot! Of course, you will need interactive content to get the kind of attention that maximizes your ROI. Our partner Aerva used their content management platform for Kodak's huge billboard in Times Square. See this and other examples of Mobile Phones and Digital Signage interacting perfectly HERE. FYI - Here is how much One Time Square makes by renting out their walls... Location is king!
Do you want more Sales? Concentrate on the Sweet Spot.
When was the last time you answered this seemingly simple question - What do you provide your customers that your competitors do not?
The value of answering this question is that it gives you a place of strength to build your Marketing strategy on. Including the Sweet Spot in your pitch captures the clients that will be your most satisfied, repeat customers.
Where do we start? The most successful companies assess these 3 circles in a Venn diagram to concentrate on the Sweet Spot. The goal is to accurately assess your own capabilities and really understand your client's needs.The sweetest spot you offer is what your competitors cannot.
Let’s take a quick look at the 3 circles (I also summarize them in a short video below):
1)You – your product and company reputation
What do you do best? Ask your customers what they think at every opportunity. Be determined to know your true value and your “Unique Selling Proposition.” Self-assessment can be a bitter pill but it will cure what ails you. Insist on the truth from your trusted network of friends, employees, and partners. Experiment with quick surveys and anonymous online polls, such as: SurveyMonkey, EasyPolls, and Poll Everywhere.
2)Client – Assess your customer’s needs and expectations
Focus on understanding your prospects that are most likely to be loyal. Ask them what they need and how they expect to interact with you. For example, use your smartphone the way they do. Discover how you can provide real value and utility. Look for innovative ways that you can create to help your customers.
In this age of constant communication it can be overwhelming trying to keep up with all the Digital channels - Web, Social, Mobile, Video, etc. But the more you listen to what your customers want, the easier it will be to focus on the most relevant methods to engage them.
3)Them – Your real competitors
After you clarify yourself and which customers you should focus on, re-evaluate your competition and take a good look at them. These are your prospect's other choices in your area and beyond - remember, these days there are new avenues to reaching clients. Know how many channels your competition is using.
Check out your competitor’s websites. Check them from a smartphone. Sign up for their newsletters. Use www.google.com/alerts to get free emails of their activities. Also, keep an open mind that your “competitors” can be more than unrelated distractions. Since you both have similar Sweet Spots, they can also be your next best partner… so consider an alliance. But that is a good topic of another article!
So, what is your Sweet Spot? Let’s share the many ways it can help your Marketing and Sales.
Here is a 2:00 video explaining the 3 elements of the Sweet Spot.
David Cutler is President of “Creative Business Development,” a Sales and Marketing strategy firm specializing in multimedia content and events that increase your visibility to grow sales. Come share at the digital buffet - check out www.EatMedia.com
